niche research

Fast Company

• Jamba Juice to McDonald's: You Selling Smoothies is Just as Crazy as Us Blending Cheeseburgers
• BP Gas Station Owners Take Our Advice, Consider Rebranding as Amoco
  The Gulf oil disaster has obliterated the BP brand name. It's a deserved problem for the company, but what of all the BP gas station owners now faced with a tarnished reputation and declining sales? BP has tried sending them signage to encourage customers not to punish local owners for their mistake, but that mostly fell flat. Our own Jamey Boiter sugg […]
• Salton Sea Could Be Source of Lithium Riches for the U.S.