The algorithms of search engines are constantly changing. The big 3 (Google, Yahoo and MSN) may love your links today and devalue them tomorrow. I think the largest evidence of this is what happened to reciprocal links. At one time they were all you needed to rank very well in Google. Now, though, they have a tiny fraction of their previous value.
The sudden, drastic change in reciprocal linking is evidence that you need to vary your link gathering methods. Putting all of your links in one basket will work for a while, but when ..
Source: seo
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