Depending on whose figures you're looking at, in the USA, 90% of all new small businesses will fail in their first 5 to 10 years. My personal experience with folks who are trying to "make it" online is that the failure rate is higher and faster. Why? Because when things don't go as planned many just give up and decide that they are unable to succeed on their own.
Is there a true key to success in running a business online? Yes, there is, and it's largely psychological.
My wife and I were browsing a local mall ..
Source: internet marketing
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