In examining the sites in my three way links network, I've noticed quite a few folks targeting single keyword search terms (i.e. "puppies" or "networking" or "apparels"). It's a small minority of all keywords, to be sure, but still enough that I felt the need to write about whether or not it makes sense to target single terms.
To get right to the point, most of the time it does not make sense to target single keyword search terms. There are exceptions, of course, which I'll discuss in a minute, but first let's go over the 3 ..
Source: rank in google
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